Horses for Courses

These days it’s almost impossible to promote anything to kids, alcohol, cigarettes, chocolate, burgers, chips are all no go areas, but not so in the 1920’s.  Jim Moran was hired to promote a now defunct brand of beer. 

In true Moran style, he took a pantomime horse into numerous bars across California as a guerrilla marketing stunt to promote the beer. 

The children loved the horse, but unfortunately the adults didn’t get it and Moran’s stunt failed, but this horse became the precursor to brand emblems – the superheroes and mascots that are still in wide use today as marketing tools for big brands.