Unbelievably the “wrinklies” public image has had a face lift this morning across the media. Usually it’s a hopeless task for poor PR folk who are heroically attempting to peddle the joys of the over 60’s.
Valiant attempts to sell old age often stumble chiefly because of the media’s obsession to remain attractive to the young and the cool. The barrage of hype embodies lame attempts to remain stylish – 80 it seems, is the new 40. Grey power or silver surfer, the comms world is thick with sound bytes to coerce and cajole.
Well trust me it’s all changing! In a bout of tumult, the Crinkly Rolling Stones have put two fingers up to the gaulighters of authority by smoking on stage during a gig in London. James Brown appeared to have fathered countless illegitimate children by different mothers in the last months of his life.
More of the over 60’s are surfing for porn and to cap it all, even more people are having sex into their 80’s. Maybe the baby booming generation is beginning to prove conclusively that there is life before the onset of piles.