Menu
Mark Borkowski.
Mark My Words
  • Blog
  • About
  • Talks
  • Press
  • Books
  • Social
  • Archive
  • Contact
Close Menu
August 8, 2007

Gang Culture

The moving speech made yesterday by the grieving Barbara Reid on the second day of the inquest into the death of her son Jessie James, touched me. Jessie was a boy who clearly did not want to get caught up with the local street gang culture, and it seems that he was murdered for rejecting the gangsters. Should all of us involved in promoting the panto style glamour of this type of street culture not reflect on our promotional tactics? Too many record labels fashion brands on this culture. Game developers blatantly play with elements of criminal activity highlighting a new wave of “gangster uber cool” to help surround a product with a sense of danger.  The yoof market is so difficult to reach these days that the tactics used to generate the oxygen of hype need to anger and outrage the moral majority.  Let’s face it, we have all tried to wind up a complicit religious figure or a reactionary do gooder, but this is an entirely different issue.  By associating this kind of culture with commercial brands that are aimed at young people, criminality and violence appear legitimized.  This is no longer pushing the boundaries, nor is it a plaything of those avant garde advertising creatives, it has become real. It has become the fashion.  Shouldn’t PRs and marketing consultants alike consider the all too frequent consequences of being a la mode?

Related Posts

Mark Comments, Uncategorized

Circus showman Gerry Cottle dies with coronavirus aged 75

Mark Comments, Uncategorized

STRIKE A POSE Catwalk Queen Kate Moss has £12m in bank after being top of her game for years

Mark My Words

Depp in deep

Recent Posts

  • Circus showman Gerry Cottle dies with coronavirus aged 75
  • The winners and losers of Megxit: One year on from Prince Harry and Meghan Markle’s bombshell announcement, how the Duke’s old school pals and the Queen have lost out while Oprah and even Joe Biden have benefitted
  • Meghan Markle and Prince Harry hired ex-Palace aids despite ‘vipers’ claim
  • ‘I am my mother’s son’: Harry uses a photo of Diana and vows to ‘unleash the power of compassion’ with Meghan on new website for foundation that reveals partnerships with Stanford ‘centre for altruism research’ and ‘humane technology’ charity
  • Archie’s first podcast: Meghan and Harry feature 19-month-old son in star-studded first Spotify episode and coax him into wishing listeners a Happy New Year in his American accent

Previous posts

January 2021
M T W T F S S
 123
45678910
11121314151617
18192021222324
25262728293031
« Dec    

Archives

Back To Top
Mark Borkowski.
  • Blog
  • About
  • Talks
  • Press
  • Books
  • Social
  • Archive
  • Contact
© Mark Borkowski. 2021
Mark My Words
  • Twitter
  • Pinterest
  • Instagram