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December 11, 2017

From rags to riches and back again and the arch schemer – a PR man’s view of Max Clifford

The Drum, 11th December 2017

In the not too distant future when a dogged eared text book on fame is read by a cultural historian referencing the impact of Max Clifford. From that they will ponder on one long chapter. For any student studying the history of public relations now, one common theme can be tracked; those who manipulate the zeitgeist of any media of age understand the need to feed the “herd’s” insatiable appetite for celebrity. Max Clifford, who died yesterday, was that modern exemplar.

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