For Biden to beat Trump in a digital campaign, strategists say these two things are essential
Newsweek
Mark Borkowski, a British publicist and author, addressed the unprecedented situation Biden is campaigning in, which he thinks is made harder given the position Trump has as the incumbent. This combination he said provides a communications challenge “like no other.”
“Joe Biden is running a Presidential campaign the likes of which has never been run before. The ability of the incumbent to grab media attention has been raised to an ultimate level,” Borkowski, whose company has worked with the celebrities such as Prince and Led Zeppelin, told Newsweek.
“Trump has always been brilliant at grabbing news cycles, but with this daily crisis and a captive audience, he had risen to even more omnipresent levels. Joe Biden however is sat, alone, in his basement. It’s a political communication challenge like none other.”
He added that there are “six months to go and pressure will only rise.”
https://www.newsweek.com/joe-biden-donald-trump-digital-campaign-needs-1504770