Fixing the Polls

Bearing in mind what I wrote in yesterday’s post about transparency and trust, it doesn’t really help that there are still PR firms out there who will go to any lengths to be popular.

Seventy Seven PR recently put up an adhoc poll to find out which PR firm people admire the most. A nice little NB on their blog site calls for honesty – “if you can AVOID voting for your own agency, it might make it a bit more interesting. We can’t police it, of course, but go on, give it a go…”. Sadly, iit seems that this has been ignored in some quarters.

If you can’t even trust some people to vote for companies other than their own, then what’s the point of the poll? It’s going to be a difficult world to live in, from anyone’s point of view, if it’s not even possible to tell what’s real and what’s merely a bit of desperate spin.

To see the poll, or even take part in it (honestly, of course) click here.