Fame. What is it good for?

Dani and Jack have emerged from Love Island surrounded by stars and the promise of everlasting love. Beyond that, the promise of riches and fame await them. Initially images and soundbites will feed the media agenda, holiday destinations will offer free trips in exchange for bronzed perfection by their pool and freebies will arrive daily from brands hoping for a quick fix endorsement and a post on social media. But to create real engagement and influence that lasts beyond the first flush of romance and interest, you need a structure around you that controls the impulse to go for everything whilst the sun is shining. Furthermore, you have to be good at something to remain in the public eye and for that fame and influence to build and to last.

Fame is the toughest of games. Nowadays it plays out on every channel and risks getting out of control as quickly as it began. It may appear easy with reality based fame as a launch platform, and certainly that’s a start, but it involves more thinking, more creativity, more planning and more control than ever before.

So beware the rush to capitalise on fame, Dani and Jack. Step back. Pick up the phone to someone who will advise with complete impartiality and make sure there is a team who know how to manage the media agenda behind you and who know from experience what fame is good for.