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May 30, 2008

Evolta publicity stunt

evolta-400.jpg

Good on the PR company that staged this Robot stunt to promote the virtues of the new Evolta battery.
Evidently the EVOLTA-powered robot climbed a 1,500-ft. Grand Canyon cliff last Saturday. The 4.5-ounce, 6.7-inch robot climber was scaling the cliff as a publicity stunt/demonstration for the Panasonic EVOLTA battery, which according to the Guinness Book of World Records is the longest-lasting of its kind.

The robot was powered by a pair of EVOLTA batteries, and used a tiny rope to ascend the canyon’s walls. After 6 hours and 45 minutes, the robot climber finally reached the top. I love the smell of a  great stunt that  has  delivered on all fronts.

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