Evolta publicity stunt

Good on the PR company that staged this Robot stunt to promote the virtues of the new Evolta battery.
Evidently the EVOLTA-powered robot climbed a 1,500-ft. Grand Canyon cliff last Saturday. The 4.5-ounce, 6.7-inch robot climber was scaling the cliff as a publicity stunt/demonstration for the Panasonic EVOLTA battery, which according to the Guinness Book of World Records is the longest-lasting of its kind.

The robot was powered by a pair of EVOLTA batteries, and used a tiny rope to ascend the canyon’s walls. After 6 hours and 45 minutes, the robot climber finally reached the top. I love the smell of a  great stunt that  has  delivered on all fronts.