Emotional Holly Willoughby ’employs Meghan Markle tactic to power through scandal’ – expert

Mark Borkowski, PR guru of Borkowski agency, gives credit to the ‘nervous’ 42-year-old for addressing the upset ‘head-on’ and likens her soft ‘theatrical’ approach to that of Meghan Markle.

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Mark told the Mirror: “Questions remain about just how Holly could have remained unaware of a liaison that was almost common knowledge in ITV circles and happening under her nose.

“Of course, she was never going to answer that question directly on her return to This Morning – that would be a zero-sum game – but she did address the scandal head-on, signalling her confession in advance of the show’s airing in order to cushion the landing.

“Seeming genuinely nervous, Holly rattled off her key messages in a theatrical, Meghan Markle-esque semi-whisper: she’s been shocked by the scandal, Phillip let her down, but she hopes he’s okay, ‘now let’s get on with the show and never speak of this again’.

“It was performative but effective, and, though it won’t put this issue to bed completely, it may just signal that Holly has the strength and self-assurance to power through this scandal… assuming no further damaging revelations come to light.”