It doesn’t have quite the same ring as the NYPD but Scotland Yard is ready to try to follow the New York Police Department by using its name to sell branded clothes and trinkets.
“I think it has more of a hope to succeed as a foreign export.
“It’s that image you have for Beefeaters, Bobbies, telephone boxes and the Routemaster buses. It’s the Downton Abbey effect, the projection of the Olympics. I don’t think you’ll see floods of Londoners buying their cuddly Met plod toy with their uniforms.