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October 5, 2011

Dave Trott: Hot on Advertising, Not on PR?

I respect Dave Trott.

He is an Ad man and Guru of considerable stature

I read and liked his book Creative Mischief.

Usually, Dave provides clear thinking and words of wisdom.

I’ve been preoccupied;

I missed his recent CampaignLive blog Stuntvertising.

I read the post, my heart sank.

This got my goat;

“Normally I’m not a fan of ‘stunt’ advertising.

The sort of thing that only runs once, in one place.

Hardly any real consumers ever see it.

This is really more PR than advertising.”

http://davetrott.campaignlive.co.uk/#ixzz1ZtOCZRUw

So Dave, please tell me what you really think of PR?

Actually, please don’t define the craft.

Correlation does not imply causation.

Instead, why don’t we meet for a lunch and discuss the issues.

I think it would be interesting.

Consider this;

PR folk in the modern world face a slew of fundamental challenges.

Its more about aspect, bearing and quality of status.

We fight to be heard because although we are more relevant than ever before.

Its a tough ask, as its farmed against a backdrop of outmoded cliché.

Its a daily challenge, forcing ‘the others’ to understand whilst projecting esteem.

More established disciplines in the marketing mix still fail to understand what we do.

To mash up a Groucho Marx’s quote “Anyone who says he can see through PR is missing a lot.”

I wish we could rid the world of all the PR clichés.

Guess it’s impossible in an age of land grab and the reason I created Borkowski.do

Here is a mash-up to end this succinct thought (big thanks to Duke Ellington)

Borkowski.do is like playing Scrabble with all the vowels missing

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