Despite having been a social pariah not so long ago, thanks to her role in the racist bullying on Celebrity Big Brother in January, Danielle Lloyd seems to be making something of a career statement – in the pages of the tabloids at least – despite headlines mere weeks ago suggesting that she’d never work in this country again after Shilpa-gate.
The red tops were out for blood initially, but since then, the Daily Star has discovered that, whenever they’ve published pictures of Danielle in various stages of undress, sales of the paper have rocketed to lads.
It’s hardly a eureka moment – lads will invariably be lads – but the Sun and the Daily Mirror seem to have taken it as such and, naturally, have welcomed Lloyd back into the fold with open column inches. The venom is still there by the sac-ful when it comes to Jade Goody, but Danielle Lloyd is coming home.
It’s interesting to note the differences in approach from the various tabloids – today’s Sun crows about Danielle snogging two footballers in a club whilst her ex, Teddy Sheringham, froths impotently in the background (all this under a picture of Lloyd’s redoubtable bust and a typically ebullient headline about a pair of strikers), whilst the Daily Mirror’s 3am girls insist that it was Sheringham himself who was taunting Lloyd by openly flirting with a “hat trick” of women.
What does all this tell us? Well, largely that the Sun will always back a woman with beautiful breasts, whilst Teddy Sheringham quite clearly has some good friends at the Mirror. It also suggests that the lads who have helped effect Lloyd’s return from celebrity purgatory have a lower set of standards than lads of the same age 40 years ago.
Take a look at today’s Guardian and the report on NASA grounding its ideas factory – otherwise known as the Institute for Advanced Concepts. This is the institute that concentrated on “grand visions and big ideas that might inspire new technologies” and gave the world a wealth of daring and challenging ideas like the space elevator and the possibility of meaningful human presence on the surface of the moon and Mars, but it’s been brought down to earth with a bump thanks to lack of money.
This is hardly a surprise in an age when boys want to be footballers – who invariably pull the best-looking girls – rather than astronauts or, worse, scientists, who spend most of their time locked in darkened labs pulling protons.
It’s a sad indictment of society when Danielle Lloyd’s sexual shenanigans appear to be more important to the general populace than the ability to further our experience and the tabloids would rather prop up their readership with pictures of a pretty, dim model and endlessly spun-out stories of her exploits, instead of daring their readers to hope for a better future.