Dance Away.

I don’t know Matt Harding, the bloke who quit his job in Australia and I dont know anything about Stride gum, who sponsored him to travel the globe to film himself dancing in 39 countries. Thanks to http://www.adgabber.com for enlightening us about a brilliant sponsorship. Matt visited 42 countries over a 14 month period and, in addition to filming himself dance, filmed the people of each country dancing along with him.

I love the feel-good video that spreads a little joy and because of the intent it makes us aware of a brand on the other side of the world. Brill viral.