Menu
Mark Borkowski.
Mark My Words
  • Blog
  • About
  • Talks
  • Press
  • Books
  • Social
  • Archive
  • Contact
Close Menu
October 16, 2007

Creative truth

 

PR companies will do anything to drum up business and sometimes it involves being creative with the truth. This afternoon I was delivering my thoughts on the power of word of mouth at a Marketing Week gig in leafy Kensington. My attention was drawn to the promotional flyer of a young hungry PR hot shop that excitably blathered about its portfolio of guerrilla work. The creds included a stunt they had instigated for a well-known mobile phone operator. I was surprised to learn that the event they hijacked was the launch of the Vodafone live event that we staged – very successfully.

winnerwomens-300.jpgThe true facts surrounding the stunt is that the gobo projected on the building was revolving and spiraling in all its glory whilst everyone was inside listening to Jonathon Ross stand up. When the security threatened to smash up the projector, the lily livered team headed for the hills. They did indeed return with branded taxis for a second action as hopeless as the first.

The branded cabs failed to pick up a single guest as they were positioned at the wrong exit and by the time the clueless PR had realized the error, the assembled hordes had left. Fantastic ROI and cut through. More sorry tales of PR incompetence tomorrow.

Related Posts

Mark Comments, Uncategorized

Circus showman Gerry Cottle dies with coronavirus aged 75

Mark Comments, Uncategorized

STRIKE A POSE Catwalk Queen Kate Moss has £12m in bank after being top of her game for years

Mark My Words

Depp in deep

Recent Posts

  • Circus showman Gerry Cottle dies with coronavirus aged 75
  • The winners and losers of Megxit: One year on from Prince Harry and Meghan Markle’s bombshell announcement, how the Duke’s old school pals and the Queen have lost out while Oprah and even Joe Biden have benefitted
  • Meghan Markle and Prince Harry hired ex-Palace aids despite ‘vipers’ claim
  • ‘I am my mother’s son’: Harry uses a photo of Diana and vows to ‘unleash the power of compassion’ with Meghan on new website for foundation that reveals partnerships with Stanford ‘centre for altruism research’ and ‘humane technology’ charity
  • Archie’s first podcast: Meghan and Harry feature 19-month-old son in star-studded first Spotify episode and coax him into wishing listeners a Happy New Year in his American accent

Previous posts

January 2021
M T W T F S S
 123
45678910
11121314151617
18192021222324
25262728293031
« Dec    

Archives

Back To Top
Mark Borkowski.
  • Blog
  • About
  • Talks
  • Press
  • Books
  • Social
  • Archive
  • Contact
© Mark Borkowski. 2021
Mark My Words
  • Twitter
  • Pinterest
  • Instagram