CRADLE OF GLAMOUR

After the success for the pharmaceutical company, Moran was employed by a lesser known modelling agency in Arkansas. To push this agency, Moran needed a real point of difference and after much thought, he created what became known as the “Cradle of Glamour” for a photocall.

The idea was to create a Garden of Eden in the Arkansas sunshine where more thoughtful, nature loving girls who also happened to be the models for the agency, learned how to make the most of what mother nature had given them. One class included how to make up your lips, how you drew in the curve, being the all important aspect.

The pictures of the Garden of Eden made headlines and the news of these lessons in beauty spread across the surrounding states, bringing in a wealth of business for the agency, as it was now considered a cut above the rest.