Menu
Mark Borkowski.
Mark My Words
  • Blog
  • About
  • Talks
  • Press
  • Books
  • Social
  • Archive
  • Contact
Close Menu
January 14, 2008

Circus Tricks

Roland Butler, the famous circus publicist came up with a great idea to publicise the listings for local circuses.  Most newspapers in Chicago would not print circus listings which was obviously very costly to the circus owners.  Butler created a fictitious eleven year old from Chicago who couldn’t write from left to right so wrote upside down instead.  Considered a freak, he created a great deal of interest from journalists whom Butler allowed to watch the boy writing upside down.  The photographers took shots of the boy’s topsy turvy writing and of course, the journalists had to check that what the boy was writing wasn’t just goobledeegook. When each journalist checked, the boy was writing the listings for the Chicago Circus, thus publicising the performances in every paper in Chicago.

Related Posts

Mark Comments, Uncategorized

Circus showman Gerry Cottle dies with coronavirus aged 75

Mark Comments, Uncategorized

STRIKE A POSE Catwalk Queen Kate Moss has £12m in bank after being top of her game for years

Mark Comments, Uncategorized

Depp faces court of public opinion after libel trial

Recent Posts

  • How Harry’s very LA relaunch has only just begun
  • Piers Morgan to return ‘turbocharged’ with new ‘TV show & columns’ after quitting GMB
  • William plots royal ‘fightback’ as he urges Queen to respond ‘robustly’ to Harry’s attack
  • ‘The royal family was castrated’ – the US & UK PR verdict on Meghan & Harry’s Oprah interview
  • Meghan and Harry’s revelations not yet fatal for British monarchy

Previous posts

April 2021
M T W T F S S
 1234
567891011
12131415161718
19202122232425
2627282930  
« Mar    

Archives

Back To Top
Mark Borkowski.
  • Blog
  • About
  • Talks
  • Press
  • Books
  • Social
  • Archive
  • Contact
© Mark Borkowski. 2021
Mark My Words
  • Twitter
  • Pinterest
  • Instagram