In an eventful year for the media, we have seen boardroom battles and shock resignations; public acclaim and private fear. We ask a dozen industry insiders to select the real successes and failures of the last 12 months
Founder, Borkowski PR
The success of Sacha Baron Cohen’s Borat is a cracker. It takes a British comedian to show Hollywood how to promote a movie properly.
Heather Mills and Paul McCartney are both turkeys. You could tell more about the machinations and the battles between them by the PR advisers who came in and out of her life and changed her strategy.
Also, the gaffe in the royal household, when Camilla repeated Diana’s mistake [by accidentally exposing her ankle coming out of a mosque in Lahore]. When it comes to choosing between fashion and political correctness there’s only one decision in Pakistan and it is a sari and trousers.