There is a real head of steam building as Celebrity Big Brother comes to a head. Rumours are circulating that Max Clifford is going to be the representative of Shilpa Shetty. If this is the case then agent John Noel who represents: Chantelle Houghton, Dermot O’Leary, Russell Brand, Davina McCall and Jade Goody will have to watch his step.
Max had lost Chantelle to John Noel in acrimonious circumstances and it was only a matter of time before he would find his opportunity to get revenge.
Expect Shilpa to distance herself from Jade and talk about the horrors she suffered from Noel’s cash cow Goody.
There are a number of parties that require the continued success of the Big Brother format. One that has a lot to loose is John Noel.
I will take a grand stand seat to watch the spin and counter spin as he paints her brand picture across the media but expect a colourful three ring circus and watch the pyrotechnican Max Clifford at work.