Once dictated by newsrooms and editors, today’s media landscape is ruled by algorithms, and clickbait, emotion is the signal, facts are just noise. We are experiencing perception warfare, and attention is the most valuable currency. Traditional outlets are weakening, attention spans are shrinking, and platforms like TikTok, Instagram, podcasts, X and WhatsApp dominate. PR today […]
While the mobile game ads in particular may seem insignificant, strategist Mark Borkowski told The Post contracts for them are very sophisticated, with the more a celeb drives business for the brand, the more they get paid.“The deals are based on traction — how many people buy into [the game] off of [the celeb’s] recommendation. […]
“Since the slap, Will Smith has been skulking below the cultural waterline waiting for the fog to clear,” says celebrity crisis expert Mark Borkowski. “He hasn’t just stepped back – he’s evaporated into a curated silence, broken only by the occasional Instagram haiku or self-produced moment of contrition. This isn’t reputation rehab, it’s a kind […]
“This is like Trumpian chaos theory,” says Mark Borkowski, branding and reputation expert. “You want to be talked about, to create massive debate, but what will it evaporate down to? Probably not what the new owners want it to. It sounds like an accountancy practice. This is laughably see-through and we are already talking about […]
By her mid 20s, Duffy was a star thanks to her incredible voice. “Motown with a modern stomp, blasted out of every car stereo, gym playlist and mediocre wedding DJ set for about 18 months straight,” said media expert Mark Borkowski (borkowski.co.uk), describing the singer’s huge 2008 hit Mercy. “It was so big it started […]
PR guru Mark Borkowski believes Meghan is fostering curiosity rather than credibility. Speaking to Hello!, he explained: “This isn’t an identity crisis, it’s a business model. The perpetual reinvention, the strategy vagueness – it’s all by design.”He further elaborated on her approach: “The more unpredictable she is, the harder it is to take her down. […]
Mark Borkowski told The Sun that the youngster relatable nature is crucial and he has the potential to grow his wealth much further.’He’s young, marketable, and riding the wave of a sport that’s enjoying a broader global audience.’Companies in sportswear, gaming, energy drinks, and even mainstream consumer goods will likely be eyeing him as the […]
Moreover, PR expert Mark Borkowski suggested that it was a strategic move to shift the narrative amid criticism of Meghan’s Netflix series. He said, “It’s hard not to see this as a strategic play to generate buzz. The fingerprints suggest it’s her peculiar art of controlled chaos.””Meghan is at a crossroads. The well of sympathy […]
Mark Borkowski, one of the UK’s leading publicity gurus and crisis managers, has said while Ms Hirsh’s criticism of the show appears genuine, Meghan’s handwritten note is straight out of ‘the PR playbook’.’Meghan is at a crossroads. The well of sympathy she once drew from is running dry, and the PR playbook of handwritten notes […]
Trump has rewritten the pr playbook. The industry either responds or gets left behindBritish PR doyen Mark Borkowski says US President Donald Trump’s treatment of Ukraine President Volodymyr Zelenskyy is another example of how he has ripped up the communications rule book and the industry either needs to evolve or become irrelevant in a world […]