Castaways see survival in a fiery Scots loner.

From th Scotsman. PR expert Mark Borkowski said he believed the public appetite for such shows had not been sated.

 “The freak show was common in Barnum’s time and circuses were popular in the Coliseum,” he said. “This format has got the mixture of circus freak show, public humiliation and curiosity. As long as they have got casting right, we are still going to love it.”

“http://news.scotsman.com/entertainment.cfm?id=381032007