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October 17, 2006

Bravo gets publicity in via circuitous route

The papers are filled with the news this morning that Dr Curry from the LSE has predicted what the human race will be like in ten thousand years time. According to the good Doc it will be lean, long limbed, blessed with good health intelligence and creativity. I have just realised that the reason for this report was to celebrate the tenth anniversary of Bravo.

Is this an example of effective brand PR?

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