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January 26, 2010

Brangelina, branding and adoption

The more we hear from the endless Brangelina rumour mill and the less we hear from anyone officially representing the couple, the more likely it seems that there is some truth in the suggestion that their long romance with the tabloids and each other is over.

But in amongst the suggestions that they’re losing it because of lack of Oscar nominations, that Jolie is seeking comfort in the arms of Wyclef Jean and so on ad nauseam, why has there been so little concern about what happens to the family?

Bearing in mind the amount of PR Brangelina squeezed out of adopting their children, it’s reasonable to wonder what affect a divorce and the media consequences of a divorce will have on the children. Angelina Jolie, at the very least, should have learned from the ongoing estrangement from her father that public bust ups can create untold damage and that speculation can be almost as bad.

It’s surely time that Brangelina laid down the truth – whatever it is – for the media, to spare the suffering of the very large family they have gathered around their two-headed publicity monster of a relationship. The children were successfully used to generate enormous amounts of ink for the Brangelina brand – but there’s no reason they should be branded by the copious amounts of ink at the other end of the affair.

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