Borkowski on Madge

Madonna v Guy: Mudslinging in Vogue as war begins
By CLAIRE SMITH Scotsman

WHEN their divorce was announced earlier this week, celebrity commentators queued up to tell us that Madonna and Guy Ritchie’s break-up would not follow the muck-raking Mills-McCartney model.

Publicist and media analyst Mark Borkowski said it was common practice for stars to leak information by means of close friends.

He added: “When something is a known truth, the newspaper will sometimes put it down as ‘a friend’ to protect themselves – but they have to be fairly sure of their facts.

“Somebody in the camp will give a story which is absolutely reliable but won’t put their name to it. That would have to come from somebody who is very well connected – they take it on trust that the story will be written in a sympathetic way.

“In these legally sensitive times, newspapers have to know if they are getting a piece of information from an insider that it is absolutely solid.”

http://thescotsman.scotsman.com/entertainment/Madonna–v-Guy-Mudslinging.4605726.jp