WHEN their divorce was announced earlier this week, celebrity commentators queued up to tell us that Madonna and Guy Ritchie’s break-up would not follow the muck-raking Mills-McCartney model.
Publicist and media analyst Mark Borkowski said it was common practice for stars to leak information by means of close friends.
He added: “When something is a known truth, the newspaper will sometimes put it down as ‘a friend’ to protect themselves – but they have to be fairly sure of their facts.
“Somebody in the camp will give a story which is absolutely reliable but won’t put their name to it. That would have to come from somebody who is very well connected – they take it on trust that the story will be written in a sympathetic way.
“In these legally sensitive times, newspapers have to know if they are getting a piece of information from an insider that it is absolutely solid.”