Borkowski on Brown

If Brown does decide to try and reinvent himself as a more personable and charismatic politician, however, he should do so carefully, warned Mark Borkowski, who founded Borkowski PR, a public relations firm that counts various celebrities among its clients. “True image change is about stealth… The powerful image changes are those that aren’t spotted,” Borkowski told AFP. “The British public, and also the global public, are not fooled. It’s now whether or not this image change has substance, and has integrity, because that will come through.” Whatever Brown decides to do to enhance his appeal to voters, one thing is certain — he should be well placed for advice: his wife, Sarah, was a public relations executive and remains a consultant for a major London PR firm. “I suspect he’s getting some top-quality advice that people who are floating a company on the stock exchange or trying a massive merger have been given, and that’s good advice,” Borkowski said. http://www.news24.com/News24/World/News/0,,2-10-1462_2112575,00.html>