Borkowski at Guardian seminar on music file-sharing

“The MusicAlly debate: PR and P2P – the perfect anti-piracy pitch” on Monday September 13, 2004 from 6.00pm at the Guardian Newsroom, London, EC1. Sponsored by the Guardian, Guardian Unlimited and the Observer, the panel discussion will hear three top advertising, PR and marketing executives – Tim Duffy, the head of M&C Saatchi, Interbrand boss Jez Frampton and PR man and MediaGuardian.co.uk columnist Mark Borkowski – present their views on how the UK music business can avoid a public relations disaster as it seeks to confront the challenge of unlicensed file sharing.

As British labels gear up to consider suing their own customers, how can the industry succeed in winning over the hearts and minds of today’s technology-savvy music fans and get across its point in a fresh, innovative and credible way?

Tickets include free drinks after the event. More information http://www.musically.com/p2pr.html