If you are looking for a PR grab to help get some ink for a forthcoming tour take a leaf out Missy Elliott’s book. A thousand supermarket titles will love this line. Reportedly Missy Elliott will wear biodegradable underwear on her upcoming tour.
The hip hop queen has placed an order with eco-friendly company 2(x)ist, which has just created a line of underwear made from Tencel.
Celebrities who arrived at the recent Oscars – including Charlize Theron, Elijah Wood and Jack Black – were also presented with biodegradable underwear. Which they took away from the ceremony in their environmentally friendly electro-LPG-hydrogen fuelled sustainably produced low-emission stretch limos.