Best PR stunt so far in Cannes

Cannes has sometimes been seen as a vehicle to gain publicity for movies that aren’t quite finished, and Cannes goers have witnessed some doozy stunts in the past. This year, Jerry Seinfeld reigned as the king of all stuntsters when he went to the top of the Carlton Hotel, dressed as a bee, to promote the upcoming “Bee Movie.”

After about 30 minutes of checking his gear, Seinfeld latched himself to a wire and slid down eight stories, across the Croisette, to the beach below. Then he went back up again and came down again. Chris Rock, who voices a philosophical mosquito in the animated flick, announced to the crowd, “Ladies and gentlemen, you have just witnessed an act of pure stupidity.”