Bedford bites back

In a vain attempt to seem trendy, Mike listens to Radio 1. He tells me that OFWHATEVER regulates these things (or maybe it was the Broadcasting Standards Commission) has upheld David Bedford’s objection against 118 118’s advertisers for using the image of a straggly moustached, long-haired, seventies style runner with red socks, and then pretending that it wasn’t an allusion to him. What amazes me is that the creatives missed such a major trick by not drawing Bedford into the process in the first place. If they had done, they’d have generated acres of positive coverage, instead of a slew of negative press, which rippled out from the Bedford issue into broader criticisms of the service in general. This is not a prompt to 118 118 to contact our New Business Director, larry@borkowski.co.uk. (PS – the number is 0207 404 3000. Do you want me to connect you at �2.50 a second?)