And now for some fantastic news! Borkowski will – from April 1st – be bringing the ideas and execution consultancy Beatwax into the Borkowski fold, completing our expansion plans and allowing us to further develop complementary creative solutions for our clients.
I’ve admired the work of Beatwax for a long time – their stunt to promote The Simpsons Movie, placing a huge Homer Simpson next to the Cerne Abbas Giant made it into my book, The Fame Formula, as an example of the sort of stunt that continues the work of the great publicists. Their recent, stunning campaign for Paramount, promoting the Watchmen with a giant water screen projection of the central character, Dr Manhattan, rising out of the Thames, garnered worldwide press attention.
This, then, is an extraordinary opportunity. Beatwax share our values and we are very excited about taking advantage of the obvious creative synergy between the two companies. This will strengthen our ability to do measurable groundbreaking work and deliver what clients need now and into the future.
What’s exciting me most, given the current fragmentation of the media and the rise of social networks, is that this means that Borkowski can take advantage of its ever-evolving strategy to use complementary disciplines to amplify brand campaigns.
Both agencies believe this is important and will help capture the imagination of the public in a technology-driven world of consumer empowerment, bringing new opportunities in creative brand amplification via bespoke communications solutions, encompassing experiential, online, events, guerrilla and street activity, brand and media partnerships and third party promotions.
I can’t wait to see what happens next.