A fortnight ago Rishi Sunak apologised for the damage he did to the credibility of popular trainer brand Adidas Sambas after wearing a pair in a podcast interview, during one of his infinite attempts to appear down with the kids.Adidas were presumably still reeling from the reputation damage caused by a stuffy right wing politician […]
Meanwhile public relations expert Mark Borkowski said Meghan’s updated circle of friends proves she still has ‘profound influence’ but added she has started to ‘curate’ friends that fit her new ‘narrative’.https://www.dailymail.co.uk/news/article-13344077/Whos-cut-Meghans-new-Montecito-inner-circle-Polo-wives-Britney-Spears-ex-stylist-Suits-star-stuck-Netflix-new-set-friends-duchess-surrounds-Markled.html
As The Telegraph reported earlier this week, Meghan and Harry’s company, Archewell Foundation, has hired Charlie Gipson as its new director of communications. Gipson, who has previously worked for brands such as Mars, Cadbury and Domino’s, will serve as the Duke and Duchess of Sussex’s main point of contact for all UK and European media.It’s […]
“It’s either hubris or else very weird strategy,” says Mark Borkowski, the PR guru and author of The Fame Formula. “What’s in it? What does it taste like? There’s no story there, nothing on the back, just a label — and even that looks like it’s peeling off.”https://www.thetimes.co.uk/article/megha-american-riviera-orchard-strawberry-jam-frxq3psj5
I’ve been asked by a few people, including the The Guardian, for a communications perspective on reports that Elon Musk’s Barnum-esque page pageantry is having a negative impact on Tesla’s sales and share price. A charismatic figurehead is critical to effectively communicating and ultimately adding value to a business. Still, Musk risks becoming a cautionary […]
Dragging the king and the England football team into politics was a bad idea, said Mark Borkowski, a PR consultant and author.“This says a lot about how no strategic thought goes into social media,” he said. “It is a medium for clickbait and dogwhistle politics. The mistake most political parties and MPs make is that […]
Musk may have lost the title of world’s richest person, but his global fame, sustained in part by his divisive online persona, is undiminished. Mark Borkowski, a PR consultant and author, said the Tesla boss exemplified the “PT Barnum-esque” approach to modern entrepreneurship.“Everything in this cult of personality is fragile,” Borkowski said, but added that […]
British publicist Mark Borkowski said in an interview Saturday it had been a “roller coaster” for royal PR, but the video was proof the royal family remains “a very powerful institution, it has an ability to regain control.”Borkowski said the carefully made video released by Catherine was “extraordinary” and a “tidal wave” sweeping away all […]
Mark Borkowski, a PR expert, said the inclusion course initiative was part of a pattern of brands, particularly those with younger customers, embracing social justice causes. He said: “If The North Face are going deeper into this, they know that this is going to resonate with their audience. You are attuned to what your audience […]
Yet Mark Borkowski, one of the UK’s most experienced PR advisers, thinks we might all be looking through the wrong end of the telescope.“F1 is a global sport and the average F1 fan in Spain, Italy or Saudi Arabia doesn’t care about this,” he said. “Red Bull has always been a maverick and it’s a […]
