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King brushes off Omid Scobie race row: Charles jokes ‘he’s alright… just about’ as Palace considers legal action – after Piers Morgan named two royals accused of racism

Daily Mail Buckingham Palace declined to comment, with PR expert Mark Borkowski saying: ‘These spats and tittle tattle will just run out. If [Harry’s memoir] Spare didn’t do anything to dislodge the royal brand, some journalist whose credibility is under question is not going to do anything.’ King brushes off Omid Scobie race row: Charles […]

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Meghan Markle’s flurry of A-list party appearances is a ‘tactic’ to ‘send signals out’ that she is looking for new projects and ‘underlines a constant need for recognition’, PR expert claim

Mark Borkowski believes that the Duchess of Sussex is being advised ‘to send signals out’ that she wants to return to TV and film. Mr Borkowski said: ‘It’s a tactic and again underlines this constant need for recognition and more importantly, connection to fundraising activities’.  

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Who will the cancel mob target now? Bosses fear their multi-million Christmas campaigns will be next to draw activists’ ire as M&S is forced into apology over ‘anti-Palestinian’ festive ad

Mark Borkowski, arguably the UK’s top PR guru, told MailOnline the row over an ‘innocent tissue fire.. emphasises the ridiculous fears that brands have now’. Who will the cancel mob target now? Bosses fear their multi-million Christmas campaigns will be next to draw activists’ ire as M&S is forced into apology over ‘anti-Palestinian’ festive ad | […]

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How Kevin Spacey can save his career from the jaws of cancel culture.

Mark Borkowski, one of the country’s most successful PR agents, believes Spacey will have to choose his roles carefully if he is to restore his career, partly because the public may not want to see him portraying characters that abuse power. “It’s all about the content,” he says. “Any failure that he has from now […]

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Critics ‘paid off to boost film’s online rating’ on Rotten Tomatoes

Mark Borkowski, the British PR agent, said the scandal had echoes of the fake reviews that have proliferated on Amazon. They led the company last year to take legal action against five brokers who were encouraging almost 350,000 people to write misleading reviews. Borkowski said the practice was damaging to the credibility of the film […]

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Helen Skelton’s decision to quit BBC will ‘open doors and drive her to success’: PR experts say presenter’s ‘girl next door image’ will win her new advertising deals and TV roles – and she could be tempted back to Beeb with ‘lucrative’ pay offer

PR guru Mark Borkowski said Ms Skelton’s career could bloom because of her decision and said she will be buoyed by Hollie Willoughby’s new mega-money deal with ITV – with hope of a similar lucrative offer from the Beeb soon. Mr Borkowski added the BBC must ‘cling on’ to Helen, who will make big money […]

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Why Harry and Meghan’s new deal is their last roll of the dice

As PR guru Mark Borkowski pointed out, the Sussexes “have zero track record in drama or producing anything of consequence”. Describing the adaptation as a “playbook” attempt by Harry and Meghan to resurrect their media careers after their Spotify deal was axed and other production ideas were vetoed, he added: “They are so far off […]

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More thoughts on the banking rep meltdown.

Seven days’ later, NatWest CEO Alison Rose dramatically revealed she had been the source of the BBC article and admitted the information she provided had been incorrect. After attempting to cling on she resigned at 1.45am the following day.PR expert Mark Borkowski said bank bosses were guilty of using ’20th-century PR to deal with 21st-century […]

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The shockwaves emanating from Kevin Spacey’s acquittal will once again force us to consider how we conduct ‘trial by media’.

The shockwaves emanating from Kevin Spacey’s acquittal will once again force us to consider how we conduct ‘trial by media’. Exposing sexual impropriety is, of course, a crucial fourth estate duty. Still, it is just as vital that a clear distinction is drawn between the editorial values of reporting allegations of wrongdoing based on fact and […]

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