Mark Borkowski, one of the country’s most successful PR agents, believes Spacey will have to choose his roles carefully if he is to restore his career, partly because the public may not want to see him portraying characters that abuse power. “It’s all about the content,” he says. “Any failure that he has from now […]
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Mark Borkowski, the British PR agent, said the scandal had echoes of the fake reviews that have proliferated on Amazon. They led the company last year to take legal action against five brokers who were encouraging almost 350,000 people to write misleading reviews. Borkowski said the practice was damaging to the credibility of the film […]
Helen Skelton’s decision to quit BBC will ‘open doors and drive her to success’: PR experts say presenter’s ‘girl next door image’ will win her new advertising deals and TV roles – and she could be tempted back to Beeb with ‘lucrative’ pay offer
PR guru Mark Borkowski said Ms Skelton’s career could bloom because of her decision and said she will be buoyed by Hollie Willoughby’s new mega-money deal with ITV – with hope of a similar lucrative offer from the Beeb soon. Mr Borkowski added the BBC must ‘cling on’ to Helen, who will make big money […]
As PR guru Mark Borkowski pointed out, the Sussexes “have zero track record in drama or producing anything of consequence”. Describing the adaptation as a “playbook” attempt by Harry and Meghan to resurrect their media careers after their Spotify deal was axed and other production ideas were vetoed, he added: “They are so far off […]
Seven days’ later, NatWest CEO Alison Rose dramatically revealed she had been the source of the BBC article and admitted the information she provided had been incorrect. After attempting to cling on she resigned at 1.45am the following day.PR expert Mark Borkowski said bank bosses were guilty of using ’20th-century PR to deal with 21st-century […]
“Indiana Jones and Mission: Impossible just about got across the line. But it doesn’t seem to be affecting Barbie – in Leicester Square you can’t walk anywhere without seeing lines of pink people.” https://www.theguardian.com/culture/2023/jul/24/us-hollywood-actors-strike-premieres-promotion-red-carpet-barbie-oppenheimer
The shockwaves emanating from Kevin Spacey’s acquittal will once again force us to consider how we conduct ‘trial by media’.
The shockwaves emanating from Kevin Spacey’s acquittal will once again force us to consider how we conduct ‘trial by media’. Exposing sexual impropriety is, of course, a crucial fourth estate duty. Still, it is just as vital that a clear distinction is drawn between the editorial values of reporting allegations of wrongdoing based on fact and […]
After another discombobulating 24 hours in the BBC Presentergate spin cycle, I find myself dwelling not on where the stakeholding organisations lie on the chessboard, nor on what the story says about the state of contemporary media and mass communication, but on the human beings watching their futures being pinballed around the news agenda. The reason […]
The tragic death of 17-year-old Nahel after being shot by the police and the ensuing wave of riots in France has captured the world’s attention.
On Friday, President Macron blamed social media and video games for the spread of the riots, the latest bombardment in an aggressive anti-rioter communications campaign that has seen French government ministers refuse to mitigate their condemnation of the violence and even the family of the young victim call for an end to the unrest. Of course, […]
– Water UK – the industry body for embattled English Water Companies, has launched a PR counter-offensive today after reports that it had overseen over 300k sewage spills in ’22 while making eye-watering profits. This slick exercise in corporate crisis response has successfully established the Water Companies’ narrative on prominent media platforms but also highlights […]