I’ve been asked by a few people, including the The Guardian, for a communications perspective on reports that Elon Musk’s Barnum-esque page esque pageantry is having a negative impact on Tesla’s sales and share price. A charismatic figurehead is critical to effectively communicating and ultimately adding value to a business. Still, Musk risks becoming a cautionary tale about […]
Netflix also produced the less popular but generally well-regarded “Heart of Invictus,” which focused on Harry’s international games for wounded service men and women. But other projects were shelved or are nowhere close to production, The Wrap said.“Taking on Harry and Meghan was a great coup for Netflix,” U.K.-based public relations and branding expert Mark […]
As for Miss Americana, she became the brand – an “unconventional, unexpected, and utterly mesmerising” transformation, Mark Borkowski, brand expert and founder of PR agency Borkowski, tells HELLO! And it didn’t happen by accident.“She’s not just a singer; she’s a narrative weaver, a community builder, and a master of the art of connection,” says Mark. […]
Littler, whose nickname is “The Nuke”, is the reigning world youth darts champion.He rose to prominence at the 2023/24 PDC World Championships, kicking off the contest with one of the greatest debuts in the history of the sport as he beat Christian Kist in the first round.PR expert Mark Borkowski told SunSport that if Littler’s […]
With the legitimacy of images released by the royal family now called into question, London-based public relations and crisis communications expert Mark Borkowski tells PEOPLE that such distrust is “damning” for the royal brand. “The difficulty now is because there is so little information about what’s happening to Kate, if they were going to project […]
Charles Anson, former press secretary to Elizabeth II, told the BBC that “getting the right sort of sequence of information is a very difficult thing to do in the internet age”. But the princess’s video “was absolutely right in terms of telling the public at the same time as creating a bit of an area […]
However it was recently claimed that Bianca is more than on board with Kanye’s plans.PR Guru Mark Borkowski told Dailymail.com: “Kanye understands outrage and is trying to break the Internet.”I think a lot of people are starting to feel rather uncomfortable, despite everything he’s said, about that he feels he can do whatever he wants […]
Catherine’s prerecorded video also directly credited its broadcaster and filmer, BBC, perhaps a “visible sign it was done independently,” Hewson said.The video is a far cry from Buckingham Palace’s brief statement in February announcing King Charles III’s cancer diagnosis. British publicist Mark Borkowski said the grander gesture was necessary: “If it had been a statement, […]
But there’s no doubt there has been real shock at how virulent and unkind social media and some global media outlets have been over the past months. As several people with an understanding of Palace public relations put it to me, it’s been the worst example of it ever.PR guru Mark Borkowski says communications for […]
Mark Borkowski, a public relations and crisis consultant, told The Post that the palace communications team was “struggling with the age of social media where any news vacuum is filled with the most ridiculous theories … like ‘Kate is dead’ or ‘it’s being covered up’ or that she was ‘abducted by aliens.’ That one got […]
