Cassie Cassie
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When brands get it wrong: Bud Light is the latest to fall on its face
The Times “It is a massive wake-up call,” Mark Borkowski, a PR executive, said. “The timing of when they jumped on to the Dylan bandwagon was very close to Nike. The two things were a perfect storm for the naysayers to dive in. “If you look at the great beer advertising throughout the decades — […]
Mark’s Words on Linkedin – Mary Quant
As a fashion designer in the 1960s, Mary Quant was a true trailblazer who introduced new styles and designs and revolutionised how fashion was marketed and branded. Here are some examples of how Quant pioneered a modern, youthful approach to PR, marketing and branding:Making fashion accessible to young women: Quant created designs that were affordable […]
Comedian Jerry Sadowitz back doing voiceover work at Edinburgh Fringe
The NationalComedian Jerry Sadowitz is back doing voiceover work at Edinburgh FringeThe controversial comedian has been signed to record the scene-setter for a performance by Mark Borkowski, a celebrity publicist whose previous clients have included Noel Edmonds, Graham Norton and Joan Rivers.Borkowski’s show, False Teeth in a Pork Pie: How to Unleash Your Inner Crazy, […]
Why PR boss Mark Borkowski is taking a one-man show to the Edinburgh Fringe
The DrumAs one of the industry’s best-known PRs, Mark Borkowski has earned a reputation for telling a good tale. But his powers of persuasion will be tested to the limit by his next task: pulling off a one-man-show at the Edinburgh Fringe. Why put yourself through it? The publicist-turned-stand-up tells all…The Edinburgh Festival Fringe at […]
Mark Borkowski says we should turn off tech and follow the example of his maverick acts
The ExpressThese days many of us are slaves to tech. We wake up, we check the news, we are recommended another article based on the one we’ve just read. We scroll social media, running a gauntlet of adverts specially selected for us. We react with Pavlovian regularity to message, email and diary notifications throughout the […]
Airline restarts flights to Russia from Abu Dhabi in ‘risky move’ – ‘Could be a disaster!’
Daily ExpressAs the war in Ukraine drags into its sixth month, Russia is still largely isolated from the Western world politically, culturally and in terms of corporate boycotts. Many international brands are boycotting the country and airlines are still imposing flight bans as well as ongoing sanctions from the EU, UK and USA.However, Wizz Air […]
Lionesses now worth millions in sponsorship, say PR experts
The GuardianThe Lionesses are poised to increase their sponsorship value tenfold after their win on Sunday, PR experts have predicted, with individual players likely to secure lucrative brand deals and endorsements worth millions of pounds.But there were calls on Monday to ensure that the inevitable spike in interest, and funding, also cascades down to grassroots […]
Love Island’s Ekin-Su and Gemma will be the ‘real winners’ of the reality show as they are set to ‘make MILLIONS’ when they leave the villa
Daily MailThey have shot to prominence after spending the summer in the Love Island villa.And Ekin-Su Cülcüloglu and Gemma Owen’s stars are only set to soar according to an expert, estimating that they will both receive £1 million paydays after the show.The two Islanders will be the ‘real winners’ of the show, with an insider […]
Rebekah Vardy can turn libel trial loss into a win, say PR experts
The GuardianThe “Wagatha Christie” trial saw the profiles of Rebekah Vardy and Coleen Rooney rocket, with both able to capitalise going forward – although in very different ways and for markedly different reasons, reputation experts have claimed.Vardy’s spectacular own goal in suing Rooney may have seen her openly mocked, her reputation trashed and facing a […]