Absolute fabulous radio.

Absolute Radio, the rebranded Virgin Radio has launched a multimillion-pound TV campaign,today . The station introduces the catchphrase “That’s good, that’s real good.” All a bit predictable, I remember the Dutch pirate station that ran an ad campaign with the tag “ We’re FUCKING GREEEAT. The series of ads touched the psyche and got straight to the point. History suggests the station was not as good as its hyperbole