Darts has become the ‘Glastonbury of sport’ with Luke Littler the ‘new hero’ fuelling it
Daily Star
PR guru Mark Borkowski, who has worked with cricketer Ian Botham, pop king Michael Jackson and rock giants Led Zeppelin, said a ‘weird mixture of pantomime, cosplay and live sport’ had turned the game into a global sensation. Led by 18-year-old double world champion Luke Littler – an everyday hero all kids can dream of emulating – Mark said darts had ‘massive authenticity in an age of Instagram’.
Borkowski, who has also worked with Home Alone actor Macaulay Culkin, warned Littler – who hit back at booing fans cheering on underdog Rob Cross in their fourth round clash this year – not to expect everyone to back him.
He said: “We talk about the upside of fame but very few people talk about the downsides. And the sophistication in managing fame, particularly in an age of a million cameras, is just so difficult.
“Whether it’s in industry, entrepreneurship, entertainment or sport, we build people up to kill them. Culturally that’s what British people do.