‘Never seen this’: Billion-dollar truth behind Emma Raducanu triumph
Yahoo Sport
Sponsors will now be lining up to get on board with Raducanu, who will undoubtedly become the ‘it’ girl of tennis.
And according to renowned publicist Borkowski, who has worked with the likes of Michael Jackson and Led Zeppelin, Raducanu has the potential to earn $1 billion on and off the court.
“Potentially, I see her as a billion dollar girl,” he told The Sun. “She’s everything that is really positive about the new icons that this age has got to throw up.
“In the conflicting culture wars, here we have someone who is young, incredibly talented, has a multicultural background.
“Everything about her is what every brand would like to get their hands on right now.
“The way she handled the Wimbledon incident, the way she’s come back, the way she tackles interviews, the way the crowd responds to her, the way she plays the game … if she is as good as the form suggests the sky is the limit.
“You get a sense with Emma that she’s got a really powerful personality to go along with the talent.”