My attention has been drawn to Lost in the Showbiz a website set up to celebrate the weight of witless, achingly silly PR guff. The site declares that it yearns to share all the inane crap it receives with the world.
Gawd, I feel my age! The explosion of airhead PRs, who make Eddy Monsoon look like a quantum physician, surround my paunch like a plague of enthusiastic zombies. I predicted the reputation of the industry was in deep peril after I interviewed a frothy funky girl from a frothy funky boutique agency a year or so ago. She was “on the hunt for a new challenge”. I asked her what she thought her weaknesses were. She replied: “I am hopeless with faces, names, and people.” Obviously, this is not a plus for someone seeking a “new challenge” in PR.
More power to Lost in Showbiz, then, in their mission to highlight the piffle, the pointless and the downright “stoopid” in the industry, but might I suggest something more drastic? Let’s kick this useless detritus out of the industry. Unfortunately, things have sunk to an all time low. I guess entertainment PR has always been plagued with the odd rogue trader, but I now see far too many poor and hopeless people being employed simply because they are cheap and hungry to get a foot in the door.
It does not help that too many entertainment entities allot pathetic financial resources to the music and showbiz arena. Sadly, there are plenty of shops out there only too willing to work for peanut husks. I have seen these desperate start ups looking for any manner of collateral that might help them wedge their feet in the door as well as a brand logo on a website or creds document. They invariably turn out to be promiscuous, drug-fuelled, ego-tripping scum celebrating a pathetic craft on fabulous websites that sucker-punch new biz. I say bag them up with weights and drop them down a deep, dark well so they can drown in stagnant waters of their own narcissism