How should Kate deal with these prying eyes?
The Observer Sunday January 14, 2007
The story that Prince William is about to propose to his girlfriend, Kate Middleton, sent some of the country’s fiercest snappers on to London’s streets last week in search of the perfect pic.
For Middleton, who turned 25 last Tuesday, the prospect of life in front of the lens must be daunting. The scrum outside her home led to a statement from William demanding the media respect her privacy, and prompted a surprising response from News International, which said it will no longer publish paparazzi shots of her.
The scenes of photographers pushing cameras into a young woman’s face recalled events involving Princess Diana a generation ago. The fact that they took place days after the inquest into Diana’s death began serve as a stark reminder of press intrusiveness. We asked some of Britain’s top PR experts what advice they would offer Middleton.
She should have her own private council. People in the family have turned to people on the QT for advice but sometimes the decisions are made for the benefit of the brand rather than for the benefit of the individual. Don’t make the mistake of developing relationships [with journalists], stay above it all and recognise that you’re public property.
She should choose her charitable activities and the organisations she gets involved with carefully, and be the antithesis of what Diana was. You don’t want to create the Kate Middleton roadshow.