The latest move by the Home Office – paying Albanian social media influencers to ‘de-influence’ migrants from crossing the channel – is undeniably audacious.

Given the small budget relative to the extensive publicity the move has received, some have written it off as just another virtue-signalling (or vice-signalling if you disagree) stunt in the government’s ongoing struggle to address this complex issue. But its origins and implications raise some critical questions. The whole campaign comes hot on the heels […]