Can deliberately provoking ad complaints work as a marketing strategy?
CampaignTwo very different types of campaigns from BrewDog and John Lewis have drawn consumer complaints recently.BrewDog, the self-styled punk brewer, displayed some softer edges this week after finding itself on the wrong side of an Advertising Standards Authority (ASA) ruling.The offending work was a promotion that offered consumers the chance to win a “solid gold, […]