Businesses still like to lead by function. Creative in this corner, publicity in that corner for example. But at the same time these days, it’s fashionable to be integrated. Too often I see that all of this just leads to greater dysfunction. Within the integration, each sector concentrates on their expertise and the metrics they […]
PR Week Stunts and unlikely partnerships have their place in PR but they need to be meaningful, plausible and free from cynicism to work, says Mark Borkowski. Agencies may bray at analytics showing incredible engagement with their branded content, yet real influence remains elusive, says Mark Borkowski It was to be the stunt of the […]
Coleen Rooney has finally confirmed that she and her children will move to Washington to support Wayne after he signed for DC United. HE’S England’s all time top goalscorer, a devoted father of four who recently celebrated his 10-year wedding anniversary to his childhood sweetheart. But for much of his career it seemed Wayne Rooney […]
England’s World Cup stars wanted for motivation and memoirs, say celebrity bookers Rupert NeateLast modified on Fri 13 Jul 2018 17.10 BST England’s World Cup stars wanted for motivation and memoirs, say celebrity bookers Mark Borkowski, a PR and branding expert, said the team’s humble and understated approach would draw many big brands back to […]
Even in defeat, there was an undeniable feel-good factor around England at the World Cup. You only need to look at Marks & Spencer reporting a doubling in sales of waistcoats to see the value that a Southgate-led run at the World Cup can have on a brand. For public relations expert Mark Borkowski, the […]
The Three Lions hero and current World Cup leading scorer has advertising deals with the likes of Nike, Beats By Dre, Lucozade Sport, BT Sport, EA Sports and Hugo Boss, but could earn huge windfall if England win in Russia HARRY Kane may be a marketing man’s dream, but he’ll never be more marketable than […]
Worth £23million a year, Federer’s latest contract is the most valuable sports sponsorship deal in the world. PR guru Mark Borkowski says: “When this man loses there’s no tantrums. He is incredibly warm to people when they beat him. He’s the sort of perfect package.” He is the ultimate pro. He’s always delivered and at […]
Thanks to Lauren McMenemy below is my contribution to her article for Skyword “Content from All Angles: Are SEO Content, PR Content, and Content Marketing All That Different?” I don’t care about your ego or what your textbooks told you: Content and story are the nucleus of all communications. It’s true whether you’re looking at […]
As Koke missed the second penalty and the whole of Russia erupted in a frenzy worthy of a Tolstoy epic Stanislav Cherchesov, with a face chiselled out of Russian granite, barely broke his Stakhanovite visage. It’s reported that the head coach had received a call from Putin before the match for some “encouraging words”. Steely […]