To paraphrase one Vladimir Ilyich, the more something is said the more it becomes so. This is the essence of spin. A few weeks ago it was all about David Cameron’s family finances. He tried to dodge hard answers until it dawned on Carlton’s ex-PR chief that denials and prevarications were only fuelling the story. […]
Hannah Woods – whose “arch” eyebrow, print knitwear and encyclopaedic IQ captivated University Challenge viewers as she led her team to victory – has the potential to earn millions if she capitalises on her new-found fame, a leading PR expert said today. Read more of Mark’s thoughts on becoming an internet sensation overnight here
British PR guru Mark Borkowski tells Newsweek that Amazon’s investment could prove wise and boost the streaming service, which is said to have 46 million Amazon Prime subscribers worldwide. In comparison, Netflix has 75 million. Read more here
The injunction farce shows there are no boundaries in social media, according to a PR and branding consultant. Mark Borkowski said the truth will ultimately come out as it did when football’s Ryan Giggs tried to hide his infidelity. ‘This scenario is akin to King Canute who sat on the beach trying to hold back […]
Breaking news: once one of the coolest women in the world, the 1990s supermodel Helena Christensen is set to become the face and presumably bikini-clad body of Thomson Holidays’ luxury arm. That’s a whole ton of sun. She’s not the only one to take the cash for a touch of naff… Read more here
The history of steel is the history of the British industrial revolution. Tuesday evening –which saw the decision by Tata to close all of its steelworks in the UK, consigning the production of the metal to potential oblivion- either marks a new chapter or is a concluding footnote. Niall Ferguson once used the term Killer […]