What a week for political communications. ‘Pastygate’ is a uniquely 21st century scandal which, regardless of what it reveals about the government’s relationship with the everyday person, certainly says a great deal about the effectiveness of its PR machine. At the same time, whilst Ed Miliband has arguably had a decent week for once, the […]
However much we hate him, anyone even vaguely interested in the saccharine world of Saturday Night Telly needs to say a quick prayer at the altar of Simon Cowell. Whatever side you came down on, the whole BGT/The Voice battle proved that, as an individual and a brand, he drives the whole weekend entertainment market […]
The KONY 2012 phenomenon- from breakout viral success to liberal/conservative/far-left battleground to terrifying masturbatory breakdown- is difficult to fully unpick. One thing’s certain, however: it’s had the kind of success which most digital marketers can only dream about. Clearly, this is something unignorable, particularly for those who work within the space of charity awareness campaigning. […]
Dear producers, commissioners, writers and other masterminds behind ‘The Archers’. Your programme is a great institution. It keeps the cognoscenti from topping themselves over the state of British ‘continuing drama’ and it remains perhaps our finest regional accent safari outside of the RSC. I’ve been a committed advocate for years- I was even a founding […]
Call me a cynic, but something rankles with me in this Greg Smith resignation furore. What’s unquestionable is that this man, formerly at the top of his profession (at least outwardly) has now rendered himself unemployable. The publication of his article and the resultant storm of comment combined in a perfect storm of PR disasters […]
Mark will perform a brand new talk on the concept of adventure capitalism- from Kittenger to Ken Dodd, from Pony Express to Startup Billionaires- as part of London’s first festival of Solo Theatre. Joining an illustrious bill of star performers from stage and business alike, Mark will explain and elucidate how to preserve a sense […]
Mark is to speak at Unilever’s forthcoming event, ‘telling stories in a digital world’. Enlisted for his famous- and occasionally infamous- track record of creating stories which inflame public conversation, Mark will be advising and educating global marketing teams on how best to craft brand stories through digital platforms. In the new economy, information arises […]
As part of the Cheltenham Science Festival, Mark will be taking part in a panel discussion, titled ‘Marketing the Apocalypse’ and chaired by comedian and popular commentator Marcus Brigstocke, on the marketing methods of environmental movements. Alongside prominent environmentalist Tony Juniper and Climate Scientist Mark Maslin, Mark will lend his insights on the importance of […]
Today’s prince Hazza/Usain Bolt story is remarkable in demonstrating just how far the royals- and prince Harry in particular- have come, PR wise, in an infinitesimally small space of time. The pair’s ‘race’ was gleefully picked up by scribblers across the tabloid and broadsheet press- all of whom absolutely fell into line with what must […]
I was tipped off the other day to a scandalous instance of brand karaoke. As those readers involved with the marketing or events worlds, or anyone who simply likes going to gigs, may know, O2 are pioneers in the priority ticketing space. O2 Priority is a fantastically successful scheme (brainchild of the fantastic head of […]