Lessons of the PR founding fathers
Mark Borkowski on using the lessons of the PR founding fathers to keep it real in the 21st Century Click here to view enlarged image
March 29, 2007
PR Week Powerbook
I am informed by David Brain’s blog that PR Week have published their PowerBook, Evidently I am on a list of folk that have declared some strange peccadilloes. David’s blog http://www.sixtysecondview.com has more information, when I can find the time to read the thing I will offer my point of view.
Food For Thought
The food industry is an ingenious beast when it comes to persuading consumers to swallow information about the benefits of their foods. It’s a long-term investment for them to manufacture attitudes towards their product and they’ll go to any length to plug it, covertly or openly. Usually, stealth is the favoured action. There’s a story […]