March 29, 2007
I am informed by David Brain’s blog that PR Week have published their PowerBook, Evidently I am on a list of folk that have declared some strange peccadilloes. David’s blog http://www.sixtysecondview.com has more information, when I can find the time to read the thing I will offer my point of view.
The food industry is an ingenious beast when it comes to persuading consumers to swallow information about the benefits of their foods. It’s a long-term investment for them to manufacture attitudes towards their product and they’ll go to any length to plug it, covertly or openly. Usually, stealth is the favoured action. There’s a story […]