Monthly Archives: April 2005
Pizza Express’s cheese-and-basil portraits of the party leaders brought a welcome element of fun to the lacklustre election campaign. What price spontaneity? In this most choreographed of election campaigns, anything that jumps out of the woodwork or off the plate to surprise us is a blessed relief.
Inside Story: Who’s absolutely fabulous in PR? They’re the people you rely on to make your name or your new product shine in the media spotlight, but who would they pick out as the cream of their crop? MARK BORKOWSKI: BORKOWSKI PR CLIENTS INCLUDE: SELFRIDGES; TISCALI; VODAFONE; PEUGEOT; VIRGIN MEGASTORES “Unfortunately, there are no great […]
I always knew they’d get the PR right for the day. Nobody does events on that scale like we British do, so the prince and the princess (as the wife of a prince is known) could always rely on the organisational skills of the various serfs and comptrollers to deliver the goods when the moment […]
I couldn’t help feeling a touch of nostalgia and even sadness last week as two once mighty icons competed for the headlines as they dillied and dallied and were ultimately both diminished by mishandled PR. Instead of being forthright and bold, Doctor Who, back on earth in a pretty respectable format and to some decent […]
Spring is here and with it comes news of a potentially great publicity stunt. McDonald’s intends to embrace the Urban music scene by offering an extra royalty of “between $1 and $5” to bands getting radio airplay of songs which include a reference to the famous “Big Mac” hamburger.