I feel a touch of tabloid fatigue coming on. The symptoms include sighing deeply and muttering ‘Oh come ON!’ repeatedly. It’s a familiar end-of-silly-season complaint and generally only lasts a morning or two. The Daily Mirror is responsible for my current attack. This paper has a reputation for NOT exactly being a founder-member of the […]
The Media Column: ‘Journalists are always among those most ready to sneer at PR’ by Bill Hagerty ‘Mark Borkowski, who runs the PR company of the same name and has recently been presenting Son of Barnum, a one-man show on publicity and publicists, is not convinced that good journalists necessarily make good PRs.’ http://news.independent.co.uk/uk/media/story.jsp?story=554501
Mark Borkowski: Son of Barnum Assembly Rooms EDINBURGH – INDEPENDENT REVIEW: This canter through the history and application of publicity stunts is more a lecture and slide-show than a one-man show and anyone considering getting up in time to catch Son of Barnum should definitely bring a notebook. From his own career, Borkowski picks out […]
Fuming over ban THE Fringe�s reputation for cutting-edge performance art is being jeopardised by the council�s “hysterical” attitude to health and safety, it was claimed today. Performer Mark Borkowski launched a scathing attack on city officials after being refused permission to use a chainsaw in his act at the council-owned Assembly Rooms. http://news.scotsman.com/archive.cfm?id=951392004
FCUK, off: fashion label decides to rest ‘tired’ logo Independent – London,England,UK … The publicist Mark Borkowski said the new promotion was a way to refresh the label in the face of competitors who were imitating the original campaign. … http://news.independent.co.uk/uk/this_britain/story.jsp?story=551885
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SCOTSMAN http://www.edinburgh-festivals.com/reviews.cfm?id=925692004 Son of Barnum: A Stunt Too Far KATE COPSTICK ASSEMBLY ROOMS (Venue 3) “I AM not,” says the cherubically charming Mark Borkowski, “a PR guru. I am a publicist.” But not a practitioner of what, in his final, admirably hard-hitting section, he calls “the art of the dark publicist”. Borkowski is Gandalf to […]
PR stunts: an expert’s guide How do you sell tickets to your show? Make up a strange, tragic story and then sell it to the press. Mark Borkowski explains Myths and legends abound about who did what to promote which show at the Edinburgh Fringe. You can get away with things during these three weeks […]
Mark Borkowski, head of the Borkowski PR agency, praised the way Ms Alam’s public image had been handled and the way she came across. “The programme obviously really wanted the chance to interview her, so the situation could be managed to her advantage,” Mr Borkowski said. “Any time there was a difficult question the way […]