10th November: Mark Borkowski to Speak at Gateshead 'Marketing- The Art Of' Conference

On November 10th, Mark will be delivering a Key Note speech at this year’s ‘Marketing, the Art Of’ conference in Gateshead, where he’ll be unleashing a powerful address on the true, transparent brand narrative. The conference this year focuses on the rise of digital marketing. Mark will argue that, with the rise of social media and other online forums, everyone is now a commentator. As such, it has never been more important to co-ordinate communications strategies into the kind of coherent, flexible, responsive narrative that PRs understand better than anyone. Illustrated with examples from the arts, and backed up with publicity achievements from John the Baptist to Jedward, Mark will deliver the definitive summary of the power of narrative in the digital world