MARK MY WORDS

Mark’s view

Whenever the news agenda hits hysteria point, Mark offers thoughtful analysis, a wry point of view and an insider’s insight
marx 635 1
fp c
fp 6
fp 7
fp 5
fp 2
fp 8
dino 638

Latest ‘MARK MY WORDS’ Blog Posts

  • Please leave the point scoring out of sport

    One of the minor, but depressing, changes to our society is that since Brexit, and the cultural and media zeitgeist got sucked into a political chaos-loop there is no part of national celebration that the zealots and partisans can’t ram their agenda through. Last week Dawn Foster, outrider for Jeremy Corbyn, criticised ‘centrists’ for basing […]

  • Barbie reboot 6.0

    Barbie, in a way, is like dog food. Neither a small child or a dog can take either product to the till and pay for it themsevles. In fact, neither can reliably articulate what they want and why they want it at all. It’s an unusual marketing challenge – aimed at convincing adult humans, that […]

  • Stromzy Glasto a PR miss?

    As the last litter pickers weave their weary way homeward from Worthy Farm, it’s time to take a long view on the talked about highlights. Nowadays, particularly in the media, cultural phenomena are often judged far more on its perceived moral worth than on its superficial entertainment value. Once upon a time, art was simply […]

  • The Dictator’s Bluff – How to look like the strongest man in the world

    As communication comebacks go, Vladimir Putin’s transformation from the man with a horse but without a shirt but to the all-powerful, all seeing bogeyman who stands at the centre of the forces sweeping across liberal democracies is a pretty good one. How did this man go from looking like a scuffed action man model, to […]

  • Boris Johnson and advice on cleaning up the cleaning up of the clean up

    When an army sweeps the field of its enemy, it puts down its weapons and goes to the pub. When a political campaign annihilates its opponent at the polls, it pretends to puts down its weapons but almost immediately turns on itself. It’s in the politician’s bones to fight and to scheme up the ladder, […]

  • Boris Johnson and what brands can learn from him

    Although Churchill will always be known for his peerless rhetoric on all manner of subjects it is his political motto that his distorted descendants mimic. K.B.O. Keep Buggering On. Once upon a time that meant perseverance in the face of menace, or rout, or despair, but today Boris Johnson refuses to be curtailed or slowed […]

  • How the Royal Household and the Great British Establishment Wrapped up a PR gift for Trump.

    Trump’s visit reminded me of that old adage ‘money can’t buy class’. But it can get you close to it if you are President Trump, and in doing so see your approval ratings soar back home by quite a margin. With no gaffs or protocol errors in the UK this week, his standing in the […]

  • Political symbols and How the Brexit Party are short circuiting your brain

    As a person with a blood pressure that I value, I try to avoid any unnecessary debate about Brexit. But as a person who lives and breathes communication strategy I am fed up with watching this one sided massacre.   The politics of the right have always understood the power of the symbol. The eagle […]

  • Meghan and the Royal Fame Game.

    So the royal baby was finally introduced to us within the walls of Windsor Castle at about the same time as Sara Latham informed us that the PR disaster surrounding the announcement was due to the failure of an email to send. That one is as old as “the cheque’s in the post” and nobody will believe […]

  • Harry Styles the Art of Gender Fluid Publicity.

    Back in the day, it was always the women who owned the fashion moment at the glittering award/fundraising events. From Diana Dors to Liz Hurley publicists knew how to grab the zeitgeist. Who can forget Gaga’s meat frock, or Cher and Bjork in headline-grabbing Oscar red carpet confections? Fashion has always had an opinion and leaned […]

  • Borkowski’s weirdly mesmerizing purpose.

    Purpose is one of those buzzwords like disruption, innovation and ephemeral content that I try to avoid. I like to keep things simple though I will admit the thing that has kept https://www.borkowski.co.uk for the past thirty years is a singularity of purpose, and whilst of course we keep an eye on the future, our work is grounded in the present because […]

  • BE MORE TROPE

    Everyone can see the media agenda speeding up to a blinding speed as it tries to keep pace with Brexit, screeching along towards its Byzantium, boring and terrifying ever-elusive finale. Everyone is talking about it, but I want to talk about what it actually means, and because Brexit is such an unusually elongated story, it […]

  • Michael Jackson’s fall from grace is an allegory for the inherently corrupt nature of celebrity and fame

    I have found myself struggling to write something about Leaving Neverland. Channel 4 provided an advance preview which proved to be four hours of unsettling weekend viewing. This is a dark and uncomfortable documentary about the peculiar world of fame. It’s not only painful but heartrending TV which will go a long way towards realigning our […]

  • The Ballad of a PR meltdown

    To read Liam Neeson’s interview in the Independent – bewildering and alarming in equal parts – is to be reminded of the actor’s cameo in Ricky Gervais’s Life’s Too Short. This moment was a highlight of a largely forgettable Warwick Davis vehicle, playing off the idea of Neeson turning his hand to comedy. Pitching his […]

  • HOW TO KILL A TIDAL WAVE: SOCIAL MEDIA AND THE REPUTATIONAL APOCALYPSE

    If you ever wanted to see an example of why it is so hard to manage reputations in today’s world of clickbait, professional outrage machines and judgements made at the speed of  scrolling, then you don’t have to look any further than the recent media furore over the altercation between the students from Covington Catholic […]

  • ANDY MURRAY: THE  GRAND SLAM PRESS CONFERENCE

    You would have to have a hardened heart not to have felt for Andy Murray on waking up this morning. This is a man who wears his heart on his sleeve and bravely isn’t afraid to show it. His authenticity and courage has warmed a nation’s heart. Yet Andy Murray has had a checkered history […]

  • The British Army’s campaign to attract ‘snowflake millennials’ is genius

    The British Army’s has caused quite the stir. Although this time it’s across Facebook, not the Faroes. As part of the “This is belonging” campaign, the army has released posters illustrated in the style of World War One recruitment ads featuring Lord Kitchener. The posters use derogatory phrases such as “Snowflakes”, “Me me me millennials” […]

  • There is such a thing as bad PR, but who cares?

    The term Succès de scandale (French for “success from scandal”) originates from the Belle Époque (‘beautiful era’) in Paris, where artistic success began to be attributed to the public controversy surrounding their work. The adage is now echoed as ‘there is no such thing as bad publicity’, and instead of Édouard Manet and Oscar Wilde […]

  • Company emotion

    All references to Christmas or end of year removed. We can do a round up at the appropriate time. A Friday thought or two. Borkowski has retained the heart of its culture throughout all the change and technological advances around us.  We are a company based on creativity and bravery, but also and perhaps most […]

  • Social media the real pantomime villain

    Well there is no doubt that it’s pantomime season, heroes, villains  and the participation of the crowd. Take Noel Edmonds for example. A scroll through Twitter a week a ago would have left you in no doubt; Marmite isn’t just found in an iconic jar . But hang on, seven days in, he’s out of […]