When will the likes of Walkers learn that people do not love brands? (Drum)

The hijacking of Walkers’ Champions League promo – which asked fans to tweet selfies to be included alongside Gary Lineker – begs the question: how did no one see that coming?

As ever in new media land, the idea would have gone through countless planning sessions and stress tests. Each time bearded Dalstonian (apologies) creatives no doubt slapped themselves on the back. What a great idea to give folk the opportunity to been seen by millions next to crisp-chomping icon Gary Lineker. Everyone loves Gary – apart from all those Twitter trolls. So let’s launch it via Twitter. What could possibly…

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