Viral Blog Flies Virgin

The Financial Times report on a blog that’s gone viral, complaining about the food on a Virgin flight from Mumbai to Heathrow, apparently written by a creative at WCRS advertising agency. They asked me for my take on the matter.

“…some bloggers … suggest it was a viral marketing campaign by Virgin, a charge the company strenuously denies. Others believe it to be a shameless bit of self-promotion by the author, Oliver Beale, who happens to be a creative at advertising agency WCRS. But both Mr Beale and the agency seem keen to distance themselves from the e-mail.

“Mark Borkowski, public relations expert, believes it would be a foolish company that risked a viral campaign like this one. He suggests the contagiousness is down to more than providing light relief from a gloomy climate: rather, people feel frustrated at their complaints being ignored by companies, especially banks.”

To read the full article, click here.

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